Services

Senior Counsel
In addition to several senior, full-time public relations division associates, GodwinGroup’s executive staff includes three professionals with a strong and diverse background working with clients on issues management. The GodwinGroup Chairman, CEO and Executive Vice President have nearly 70 years combined experience in public relations and issues management.

Issues Management Planning and Consultation
Effective issues management begins with identifying and prioritizing public policy and reputation issues. The planning process is focused on identifying challenges and opportunities, and consultation from senior practitioners helps identify strategic solutions.

Media Training
Those who speak for your organization should know how to control an interview and stay on message. We identify likely or potential scenarios of how a media story may develop and demonstrate how to create tactical responses. When you or your organization is the focus of the story, it’s important to respond immediately and control the public discourse.

Media Relations
We help clients identify key media targets and prepare strategies for reaching them. This includes news, business and trade media. We focus on relationship building and knowing how each media contact likes to receive information. We know how to package information – for both email, document and online communications. GodwinGroup is the only Mississippi-based firm holding membership in the Mississippi Press Association.

Writing and Editorial Services
Our staff has extensive writing experience for a wide range of needs, including speeches, special issue advertising, advertorials and other special situations.

Grassroots Communications
GodwinGroup understands the power of grassroots. Local market media relations, PR events, blogs and other tools can help deliver targeted messages to specific audiences and groups.

Reputation Management
GodwinGroup’s Public Relations Division helps form, change and crystallize opinion – among employees, customers, investors or news media. Doing so requires a keen understanding of the relationship between your brand and your reputation and factors which can impact perceptions among different audiences.

Crisis & Issues Management
Should a crisis situation arise, effective management can help keep media reports from getting out of control. Our staff has handled crisis situations in a variety of business and industrial sectors. We can help you accurately assess the situation, identify key stakeholders and develop carefully crafted messages.

Communications Audits
Knowing your history, organizational structure, products/service, and performing a situational analysis is key to making sure your communications process is effectively conveying your message and safeguarding your brand. GodwinGroup can work with your organization to evaluate your procedures and make recommendations for improvement.

Event Planning
Our staff has experience in planning and organizing successful events and programs, including logistics planning, creative theme development, and communications to specific audiences including news media.

Government Affairs
Whether you are trying to gain support for pending legislation or organizing a news conference with a government or elected official, the network can help make the right connections. Our staff has worked with government initiatives and department officials at the federal, state and local levels.

Litigation Communications
Public relations can play a pivotal role in the dynamics of a legal case and among litigants. Our specialists understand the court of public opinion and how to maximize your advantage in the public realm. Network members have vast experience in maintaining the delicate balance between effective public messaging and maintaining discretion and adherence to legal or court-imposed constraints.

Internet Communications
The Internet can be a powerful tool for communicating to specific audiences, and it can be implemented quickly and cost-effectively. Knowing how to utilize Web-based communications can more effectively convey messages and generate traffic and desired response patterns for your company, issue or campaign. Our Web specialists can help you identify the most effective on-line tools, from site design & features, blogs, search engine optimization or other interactive media.

Internal & Employee Communications
Our experience working with both small and large employers can help you craft an employee communications plan that can effectively convey messages while maintaining trust among targeted groups. We can help you identify pitfalls and execute strategies to help employees feel educated and informed.

Primary Research
GodwinGroup’s research capabilities include both primary and secondary research, including focus groups, telephone surveys, psychographics and audits.

C-3 Intelligence
We often recommend our secondary intelligence gathering and analysis process to help determine market positioning and aid in the development of a communications plan. It is essential to know how an organization is perceived in the marketplace prior to developing core messages. This knowledge can only be accomplished by examining the current landscape, trending, statistical data and other considerations which lead to clear and differentiated positioning with key “on-target” messages.

Polling
Gauging public opinions and attitudes can help shape strategies and increase the effectiveness of messaging. Our research team can conduct polling, focus groups and audits to gather critical information.

Evaluation and tracking
Valuable not only to gauge the success rate and value of earned media but also to help shape future strategies.